We Build Worlds.

Immersive technology is revolutionizing corporate sales, marketing and training, and recruiting. As the enterprise evolves from the Digital to the Experiential Age, effective VR/AR adoption will separate leaders from followers. How prepared is your organization?

Our VR/AR-enabled solutions offer your audiences the freedom to interact and engage with your content on a visceral, more immersive level than is achievable with traditional screen-based web and mobile. From next-generation lead-gen tools to supercharged sales demos and experiential learning platforms, we strive to build captivating and imaginative virtual experiences that are easy to explore and hard to forget.


Industries We Serve

We design and build custom virtual-reality experiences for a variety of industries including:
Architecture &

Interactive interior walkthroughs, exterior tours, and aerial flyovers to evaluate flow, refine space planning, finalize aesthetics.

Real Estate &

Virtual walkthroughs & aeriels to facilitate commercial and residential development, new unit pre-sales, and long-distance luxury showings.

Marine &

360-degree vessel tours to facilitate new construction pre-sales, demonstrate layout options, and facilitate brokerage/ charter bookings.

Automotive &

Virtual showrooms and in-seat interactive demos for new model promotions and refinement of ergonomics, styling and trim decisions.


Virtual showrooms to support VR e-commerce and guide traditional brick-and-mortar floor-planning and merchandising.


Rapid-VR prototypes to aid the industrial design process in applications where 3D printing is impractical or cost-prohibitive.


Immersive learning environments to facilitate instruction in “hard-to-picture” subjects, systems design, & data visualization.

Urban Planning

Full-scale, immersive cityscapes to facilitate special / land use planning, permitting decisions, community review and study.


Our Process.

While every client brief is unique, our production workflow ensures that projects finish on time and on target.

Project Scoping

We work to understand your end customers and the specific marketing and sales outcomes your VR experience should be designed to support.


Concept Ideation

We create preliminary 2D concept art or use your existing visual references to establish a vision for a high-impact VR experience with a distinctive look, feel, and functionality.


MVP Prototyping

We fast-cycle a “minimally viable,” preliminary prototype that is viewable in VR and allows early testing and refinement of your concept prior to its full project development and detailing.


Texture & Lighting

Advanced lighting and texture mapping techniques are applied to create a visually rich, photoreal experience without sacrificing program performance.


Interactivity & UX/UI

Interactive features, user interfaces, and gameplay mechanics are interwoven through the environment to more fully engage your customers and maximize visit time.


Custom Analytics

We integrate custom analytics functionality within the VR environment to allow you to capture real-time data and marketing insights from customer behaviors within the application.


Experience Optimization

Final frame-rate and latency optimization protocols are applied to ensure your customers have a smooth and pleasant VR experience that is unlikely to produce motion sickness.


Testing & Refinement

Prior to full launch, we complete thorough beta and quality control testing to pre-emptively identify and resolve remaining program bugs and performance issues.


Final Output

Final deliverables are published to a variety of VR Platforms including Cardboard, Samsung Gear, Oculus Rift, and HTC Vive, with custom output parameters applied for each platform to ensure optimum performance.

File Formats We Support:

3D Studio Max
+ Many More

Meet the Lucid Dreamers

Joshua Setzer
Co-Founder &
Chief Executive Officer
Mike McArdle
Co-Founder &
Chief Product Officer
Christophe Lafargue
Business Development
Nadia Setzer
Finance &
HR Director
Kenneth Syharath
Software Engineer
Timothy Logan
Technical Artist
Zach Giles
3D Artist

Why Work with Lucid Dream?

A number of factors set us apart from other production studios and creative agencies:
We Understand
Your Industry

We ask lots of questions, taking time to understand the nuances of your business, customer base, and how VR technology can bring them new value.

We're Obsessed
with VR

As early evangelists, we live and breathe this technology. We keep a steady pulse on industry trends to identify the emerging opportunities you need to know about.

Make Us Tick

Better data powers better decision making. We treat each VR project as an opportunity to help our clients to harvest new customer insights, feedback, and behavioral metrics.

We Think

VR offers an enormous opportunity to create a marketing experience that seperates your brand from the pack. Our outside-the-box thinking helps you push new boundaries.

We're Passionate
About Design

Form may follow function, but impoverished visuals and UI can quickly ruin your users' experience. As production perfectionists we chase down the small details that count big.

We're Punctual
Project Managers

We understand that your deadlines are not negotiable. Transparent, agile project management enables steady progress toward launching on-time and on-budget.

Start your journey with us now

Get Started

Get in Touch

Let us know how we can support your next project.
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